Just the Berries Ltd (JTB) is a manufacturer of nutraceutical ingredients and functional foods and beverages containing blackcurrant anthocyanins and other physiologically useful polyphenolic compounds
The scientific team at JTB has developed a highly innovative manufacturing system requiring sophisticated processing facilities to press and extract the blackcurrant berries. Insistence on quality and safety, and the extensive processing and refining necessary to produce standardized blackcurrant extracts is why JTB is considered to be one of the top blackcurrant nutraceutical ingredient manufacturers in the world.
JTB sells to leading Japanese pharmaceutical and nutraceutical manufacturers of premium nutritional supplements and functional foods and has a comprehensive understanding of what nutraceutical merchandisers and food technologists want in terms of high quality nutraceutical ingredient products.
In February 2003 New Zealand Pharmaceuticals and Just the Berries Holdings Ltd agreed to form a joint venture company, Just the Berries Ltd (JTB), to develop and market products obtained from blackcurrants, the blackcurrant plant and any other commercial berry or berry plant.
JTB is situated near the city of Palmerston North in the North Island of New Zealand. Located in the heart of the country's farming region, the city is home to New Zealand's largest university (Massey University), and the centre for New Zealand's largest Life Sciences and Agricultural Research Institutions (AgResearch, Crop and Food Research, Hort Research, Landcare Research and Fonterra Research).
JTB is highly customer focused and fosters close working relationships both with the servicing of existing products and the development of new products. As well as delivering products of the required quality.
The majority of the analytical testing is carried out in-house in a modern quality assurance laboratory.
The company fosters innovation throughout it operations and in particular, places a high importance on research and development. JTB has a dedicated Research & Development team to develop new product opportunities.